Monday, November 25, 2013

Focusing on You: Results of Our First Focus Group

Focusing on You

We asked viewers to join us at Rhode Island PBS for a focus group to have a facilitated conversation about Rhode Island PBS's brand recognition and the station's value in our community.

We had a great turn-out and guests had a behind the scenes tour of A Lively Experiment. Below are some of the things they told us while at the Station. 

If you would like to be on the invitation list for our next Focus group, please call Diane at 401-222-3636 x 0. 

Why do you watch Rhode Island PBS?
Diversity, Arts and Entertainment. You see stuff you can't see anywhere else and it's free.  What could be better than that? Rhode Island PBS has enriched my life since I was like 5 years old.

I like it because there are things I can watch with my son that are not loaded with violence.

The programs just suit me. 
It's much, much different than commercial television and much better if you ask me.

How do you know that you are watching Rhode Island PBS?
I know that I am watching Rhode Island PBS because I see the bird logo in the right hand corner of my screen.

I don't know the difference between Rhode Island PBS and WGBH when I am watching.

I know that I am watching Rhode Island PBS because I don't have cable, and your station is the only PBS station that I can get free of charge.

Why do you watch Rhode Island PBS versus another PBS Station?
I like to watch programming in my state when I can to support the local businesses and stations.  However, I flip around to find the programming I want.

I'm for the little guy-for the smaller businesses, for the small stations and there are people out there, like me, who are going to support you.

What value does Rhode Island PBS bring to the community?
I'm interested in local programming.  It's about a sense of community and I learn more about Rhode Island.  You feel like you are part of something.  I'm not just saying that because I am here.

What do you know about the history and funding of Rhode Island PBS?
I don't know anything about it.

You are no longer getting as much money from the State of Rhode Island.

I like that you are now independent.